Experiments to evaluation: social media gets serious
08 Feb 2013 | by Claire Beale
crowed how it had finally persuaded a small FMCG client to sign off its first social-media campaign: a ...
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Sector Insight (interactive): sweet and savoury spreads/dips
28 Mar 2013
includes yeast-extract spread Marmite. He has a wealth of FMCG marketing experience, having previously ...
Should senior managers at brands 'back off' so innovation can thrive? The Marketing Society Forum
28 Nov 2012
LEWIS, INDEPENDENT FMCG MARKETING PROFESSIONAL The senior team should of course empower a team of ...
Will Harris: The truth about lying in salary surveys
02 Nov 2012
average salary for a head of marketing. Yet sales of three out of five of the brands in my care at my FMCG ...
Think BR: The new role for brands in sponsorship
19 Oct 2012 | by Simon White
you dissect any sponsorship, from FMCG to technology, the big question should be if that brand wasn t ...
On The Campaign Couch ... with JB
11 Oct 2012 | by Jeremy Bullmore
successful FMCG agency. With a more down-to-earth reputation, Lord only knows what we might have achieved ...
Marketing guru: Great planning will be vital in 'empty' 2013
24 Aug 2012 | by Will Harris
format, this is it? The category has atrophied to such an extent that the FMCG 'two Cs in a K' format ...
Think BR: Are you ready to compete?
14 Aug 2012 | by Liz Wilson
FMCG brands have to be adaptable while consumers are focussing on bargains, writes Liz Wilson...out a bargain, and that sensation is filtering deeper into the world of FMCG. Budget retail outlet ...
Think BR: How the Olympic sponsors are lining up
11 Jul 2012 | by Paul Porter
objectives of FMCG brands when they re looking to amplify their backing: driving brand awareness, building ...
On the campaign couch ... with JB
28 Jun 2012 | by Jeremy Bullmore
Q: I've just started a new job as the marketer of an FMCG brand with a reasonably chunky marketing
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