Search results for "FMCG"

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Media Perspective: Integrating TV and digital offerings is agency challenge

one sector above all others, FMCG, remains immune to its charms....FMCG companies are now spending on online display so reports this week that Reckitt Benckiser is ...

Media Forum: Are clients excited by iPad?

their products by spinning, squeezing and rotating the variables in their propositions or FMCG brands ...

Media: Double Standards - Web publishers ready to put gloom behind them

. In 2010, I see FMCG spend going some way to filling the void left by the automotive sector as FMCG ...

Media: Double Standards - It's time for FMCG to leave the 'digital doghouse'

Can FMCG brands finally harness the power of digital in 2010? Two online strategists offer their...NORM JOHNSTON - GLOBAL DIGITAL LEADER, MINDSHARE - In general, how much have FMCG brands been ...

The Week: Media Reviews - Henkel UK sticks with MEC

Henkel, the FMCG company that owns brands including Right Guard and Schwarzkopf.

Editorial: Marketing's come of age but challenges lie ahead

almost the exclusive preserve of FMCG manufacturers and had yet to make its full impact on mass marketing ...

The Week: City News - Unilever adspend increases

The FMCG giant reported a sales volume growth of 3.6 per cent compared with the same time last ...

IPA Awards: Bronze Award - Best Media: Frijj

entertainment brand rather than an FMCG product and generated a payback of £1.04 per £1 spent. Summary: This ...

Media: Double Standards - Giving children what they want from their media

; however, this was offset by an increase in other types of advertising, including key FMCG clients such as ...

Media: All about ... Is pitch mania destroying media agencies?

The action really hots up when the FMCG giant Reckitt Benckiser begins an £800 million global review ...

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