Search results for "FMCG"

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Can agencies put digital at their heart?

30 May 2006 | by Alexandra Jardine

online? At P&G, we've found interactive TV is a great challenge. For low-ticket items such as FMCG ...

Le Meridien parts company with TBWA on global account

26 May 2006 | by by Gordon MacMillan

appointed in FMCG marketer Eva Ziegler, who has been re-evaluating the brand with a new team. Playing to ...

Media Forum: Are retailers far too powerful?

26 May 2006

cent of those titles' sales are through the major supermarkets. This might be familiar to FMCG brands ...

Opinion: On the Campaign Couch ... with JB

26 May 2006 | by Jeremy Bullmore

horseless carriage. Dear James Walter Thompson: I am an FMCG client, with a great belief in the commercial ...

FMCG: Out of touch, out of time

24 May 2006 | by Jane Simms

The sudden exit of Masterfoods' European snacks boss is redolent of deeper problems at the company.

McCann Erickson parts company with Reckitt-Benckiser

19 May 2006 | by by Alex Donohue

McCann's withdrawal followed objections by rival FMCG firm SC Johnson, which is represented by ...

Hotline: Unilever hands Lynx shower gels brief to Agency Republic

19 May 2006

undisclosed digital agencies. The FMCG giant is holding a review of its digital and direct agency rosters.

Opinion: On the Campaign Couch ... with JB

19 May 2006 | by Jeremy Bullmore

. Q: I work for a major company, replete with FMCG brands. I know communications channels are changing ...

WFCA hires JWT's Pashley to bolster creative team

18 May 2006 | by by Sarah Woods

worldwide creative director on FMCG client Andrex. Phitidis said: "I've spent a long time looking for the ...

Reckitt develops core extensions

17 May 2006

The FMCG giant has appointed The Licensing Company in a multi-year pan-European deal to oversee ...

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