to remove filtersProcter & Gamble to create first European digital roster
27 Apr 2006 | by by Larissa Bannister
central focus on digital. A spokesman for the FMCG company said: "P G is conducting a thorough ...
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P&G to create first digital roster
28 Apr 2006 | by Larissa Bannister
spokesman for the FMCG company said: "P&G is conducting a thorough capabilities review of current and ...
Birds Eye extends kids' range ahead of sell-off
26 Apr 2006 | by Nicola Clark
, is part of the FMCG giant's strategy to dispose of the Birds Eye brand, which was put up for sale in ...
Retail: Must suppliers pay the ad bill?
26 Apr 2006
the rationale behind a lot of FMCG acquisitions.' Richard Buchanan, head of corporate branding at ...
ITV1 faces ad revenue crisis during World Cup month
25 Apr 2006 | by Ian Quinn
goods and car categories are also showing signs of failing to show up for Germany. Meanwhile, FMCG ...
Yahoo! to run ad-funded music content for Wrigley
25 Apr 2006 | by James Livesley
. Blake Chandlee, Yahoo! UK & Ireland commercial director, said he was pleased an online FMCG client was ...
How agencies develop their own personalities
25 Apr 2006 | by Jane Bainbridge
people and the work," says Phillips. But one senior figure at a leading FMCG company thinks this can ...
TMW to handle DM for Vaseline range
21 Apr 2006
already handles the FMCG giant's Comfort fabric conditioner account. The appointment comes as Unilever ...
Media: All about ... UK broadband growth
21 Apr 2006 | by Alasdair Reid
was the fact that brand-led FMCG advertising on the web was up by only 0.1 per cent. - Mainstream ...
Close-Up: Live Issue - Can Mars harness World Cup fever?
21 Apr 2006 | by John Tylee
at a time when lots of traditional FMCG advertising on TV is getting less effective. In some ways, it ...
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