to remove filtersUnilever in hunt for Vaseline DM agency
31 Mar 2006 | by Claire Billings
The FMCG company has briefed a number of agencies about a relationship marketing task. It is ...
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Unilever in hunt for Vaseline DM agency
31 Mar 2006 | by by Claire Billings
The FMCG company has briefed a number of agencies about a relationship marketing task. It is ...
Close-Up: 24 Hours with ... Peter Charlton, Viacom Outdoor
31 Mar 2006
business thrown in. 3.00pm Meeting with FMCG client representative Pete Edwards. He is an ex-agency guy ...
The Work: New Campaigns - UK
31 Mar 2006
the FMCG giant's sales were back on track last year, although the UK saw sales fall by 4 per cent ...
Top direct marketing agencies
29 Mar 2006
benefits have lured new clients to direct and the past year has seen an increase in FMCG work. Unilever has ...
Opinion: Marketing Society - Make place your business
29 Mar 2006 | by Gareth John, executive director, marketing, of the Welsh Development Agency and a member of The Marketing Society
with big budgets and FMCG. If you couldn't drive it or buy it in a supermarket, it scarcely warranted a
RAB beefs up advertiser support services
27 Mar 2006 | by Amanda Lennon
is available now and the RAB are currently working on a number of mock-ups including some fmcg food ...
The World: Insider's view - India
24 Mar 2006
exceeds that of all the FMCG players combined, making it the most advertised category in the country. The ...
Field marketing: manual - Face value
22 Mar 2006 | by Robert McLuhan
be displayed and promoted. At least 4% of an FMCG product's sales depend on getting this right; the ...
Search: Sector uptake - Branching out
22 Mar 2006
Search marketing has extended its appeal beyond its travel and automotive pioneers to FMCG brands...FMCG remains one sector that has yet to have latched onto the benefits of search. It has been reluctant ...
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