Search results for "FMCG"

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P&G plans Sunny Delight relaunch as sales decline

30 Jan 2002 | by Mark Kleinman,

The FMCG giant has briefed ad agency Saatchi 9m ad campaign. It quickly established itself as the ...

IPA Bellwether Report predicts cautious year

25 Jan 2002 | by CAMILLA PALMER

. Retail and consumer sectors such as FMCG and consumer durables reported the strongest growth of ...

CAMPAIGNS: Sports PR - Rankin shots give snooker image boost

25 Jan 2002 | by IAN HALL

. World Snooker was approached by a major FMCG potential commercial sponsor post-launch weekend, but no ...

OPINION: Marketing Society - Firms must take holistic attitude to brand activity

24 Jan 2002 | by TIM YATES, marketing director at One 2 One and a member of The Marketing Society

to all sectors. It is just as important inside an FMCG company as it is within a telephone insurer ...

WHERE CAN TESCO GO FROM HERE? Tesco is looking to dominate the international arena while maintaining its UK lead

24 Jan 2002 | by ALEXANDRA JARDINE

it formed a subsidiary with Dunnhumby to sell customer profiles to FMCG brands. RETAILERS ...

Bellwether reports advertising gloom but growth is expected

22 Jan 2002 | by Jennifer Whitehead,

and consumer-orientated sectors, both FMCG and durables, reported the strongest growth in budgets for ...

What the clients want in 2002

17 Jan 2002 | by MediaWeek

. Agencies should not forget their core competences, especially for fmcg clients such as ourselves where 95 ...

EDITORIAL: Army recruitment is a coup for Publicis

11 Jan 2002

creative credentials beyond its FMCG and retail heritage, has won a great opportunity to "be the best" in ...

Publicis scoops Army brief

11 Jan 2002 | by JOHN TYLEE

and FMCG advertising. Publicis takes the account over from Saatchi & Saatchi, the Army ...

HHCL's Howarth takes managing director job

11 Jan 2002 | by CAMILLA PALMER

Sanderson, to be its new financial director. Sanderson worked in FMCG companies for ten years ...

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