to remove filtersSuperbrands case studies: Burson-Marsteller
06 Sep 2002
utilises it in the context of the fast moving consumer goods (fmcg) marketplace, and the 'e-fluentials ...
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Walkers Snacks ties to Comic Relief campaign
12 Sep 2002 | by TANIA MASON
"engage in an unhealthy activity". Other FMCG brands to have linked with Comic Relief include Mr Kipling ...
TV adspend increases for six months in a row
06 Sep 2002 | by JEREMY LEE
, the FMCG and retail sectors are still volatile. Estimates for October's performance vary ...
CLOSE-UP: LIVE ISSUE/CAMPBELL'S - Naked is set to revamp our perception of three classic brands, Emma Hall writes
06 Sep 2002 | by EMMA HALL
affairs and inject a bit of magic into the brands. The FMCG giant wants the rest of its portfolio to ...
THE CAMPAIGN ESSAY: THE MEASUREMENT MYTH
06 Sep 2002 | by GARY DUCKWORTH, the chairman of dfgw
. He was talking in the early FMCG soap-and-toothpaste era of advertising. Today even sober-as-a-judge ...
Flora Pro-Activ to extend brand into milk and yoghurt
29 Aug 2002 | by MARK KLEINMAN
The FMCG giant intends to leverage Pro-Activ's premium ...
Flora Pro-Activ to extend brand into milk and yoghurt
28 Aug 2002 | by Mark Kleinman,
The FMCG giant intends to leverage Pro-Activ's premium health positioning with the variants, which ...
CLOSE-UP: NEWSMAKER/ED WILL - Roose looks to Will to provide a competitive edge. Will is ready to bring in the changes Roose so urgently needs, Jenny Watts reports
23 Aug 2002 | by JENNY WATTS
watching its grip on its Nestle business closely. Where Roose now stands in the FMCG giant's current ...
Dove hires Ogilvy Group to boost haircare
22 Aug 2002 | by Mark Kleinman,
Fabergé. The FMCG giant will spend around £35m on marketing the brand in 2002. Lever Fabergé refused to ...
CAREERS: Movers - RPM
22 Aug 2002
they were senior account manager and account executive managing student-based campaigns for FMCG brands
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