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Naked lands strategy brief for sports website Rivals.net

29 Jun 2001

FMCG companies, as well as building the company's brand identity. Chris Reed, the marketing ...

CLOSE-UP: LIVE ISSUE/BBC MARKETING - Can the BBC's new chief of marketing revamp a brand globally?

29 Jun 2001 | by ANNA GRIFFITHS

Unilever. Since graduating from university, he has spent 17 years at the fmcg company, honing his ...

CAMPAIGN-I: Spotlight on: radio and SMS - Can radio develop its message with text instead of phone-ins? Alasdair Reid looks at the relationship being formed between radio and mobile

29 Jun 2001 | by ALASDAIR REID

obvious music products or bars and clubs or even things such as spirits or certain fmcg brands - for ...

P&G calls pitch to build first below-the-line roster

15 Jun 2001 | by IAN DARBY

created its first pan-European roster of interactive agencies and sources close to the FMCG giant ...

PERSPECTIVE: Seymour's legacy is felt as design lands three D&AD awards

01 Jun 2001 | by CAROLINE MARSHALL, caroline.marshall@haynet.com

, mind you - from D&AD judges for work from the FMCG sector. That creative force is Leo Burnett. Its ...

CLOSE-UP: LIVE ISSUE/TETLEY REVIEW - Time for tea to establish a new brand positioning. Tea must appeal to youth to bring life to a declining market

01 Jun 2001 | by CAMILLA PALMER

with all major FMCG clients, the Tetley review is shrouded in secrecy. D'Arcy's chief executive Barry ...

 

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