Search results for "FMCG"

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MEDIA: How effective is outdoor media? - Outdoor ads may get people talking about brands, but do they measure up when it comes to return on investment?

21 Jun 2001 | by ALASTAIR RAY

MMS, outdoor's share of FMCG advertising tripled between 1995 and 1999, taking 9% of advertising ...

MEDIA: How effective is outdoor media? - Outdoor ads may get people talking about brands, but do they measure up when it comes to return on investment?

21 Jun 2001 | by ALASTAIR RAY

MMS, outdoor's share of FMCG advertising tripled between 1995 and 1999, taking 9% of advertising ...

INTERNET: Why women are taking to the net - As women's use of digital media increases, Harriet Marsh asks how marketers can capitalise on a growing sector

21 Jun 2001 | by HARRIET MARSH

interactions such as e-mail." His view is backed by Rooke at iVillage. "FMCG products waste endless ...

INTERNET: Why women are taking to the net - As women's use of digital media increases, Harriet Marsh asks how marketers can capitalise on a growing sector

21 Jun 2001 | by HARRIET MARSH

interactions such as e-mail." His view is backed by Rooke at iVillage. "FMCG products waste endless ...

 

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