to remove filtersUnilever creates tier of worldwide brand directors
04 Oct 2001 | by MATTHEW ARNOLD and MARK KLEINMAN
brand director roles. The move is designed to sharpen the FMCG giant's focus on those brands ...
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CLOSE-UP: ON THE CAMPAIGN COUCH ... WITH JB
05 Oct 2001 | by JEREMY BULLMORE
would read: "You are an account executive ultimately responsible for a 12 million FMCG account ...
IPC Ignite!'s first marketing chief exits after a year
04 Oct 2001 | by POPPY BRECH
. Solanki, who oversaw the rebranding from music and sport to Ignite!, is to pursue consultancy in FMCG ...
CAREERS: Job interview
04 Oct 2001
Paris, I knew a career in FMCG was not for me, so upon completion of my international marketing ...
SALES PROMOTION LEAGUE TABLES: Promotions shops tackle upheavals - Sales promotion is unsettled by merger activity and under pressure in a patchy market
04 Oct 2001
FMCG briefs of a size to cover that. If clients want the best talent, they'll have to think again ...
Agencies must hold their nerve and ride out economic storm
04 Oct 2001
stop the roof falling in. "People may stop flying," a senior executive of an agency with a large FMCG ...
GLOBAL ROUND-UP: Procter & Gamble loses corporate PR director
28 Sep 2001
has retired after 36 years with the FMCG firm. Karesch will not be directly replaced following a PR ...
EUROPEAN MEDIA: Italy - Looking smart. Lucy Aitken investigates howthe nation that brought the fashion world Gucci and Versace hassharpened up its media offering in 2001
28 Sep 2001 | by LUCY AITKEN
such a fast pace, FMCG companies are still gradually growing their investment - a reassuring signal ...
FMCG firms need to focus on category before brand
27 Sep 2001
FMCG firms including Nestle and Interbrew are working with management consultants Glendinning to ...
LOCAL ON A GLOBAL SCALE: Multinationals are seeking to hold onto success at a local level while enjoying the profitability offered by global brands
27 Sep 2001 | by ROBERT GRAY
's Blackfriars office. The words, attributed to the Anglo-Dutch FMCG giant's charismatic co-chairman, Niall ...
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