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NEWS INSIGHT: Brands prepare World Cup tactics - Marketers will need to be sharp to cut through the clutter at the World Cup

06 Dec 2001 | by DANIEL ROGERS

," replies Jacobs. FIFA'S TOP TIER SPONSORS SPORTSWEAR Adidas FMCG Budweiser Coca-Cola ...

FIELD MARKETING: Bringing brands to life on the streets - Companies are using sampling as a means to improve brand perceptions and boost their sales

06 Dec 2001 | by ANNA CLARKE

high street with a bag of goodies," says Russell Green, client service director at FMCG. Where ...

DMA ROYAL MAIL AWARDS: Revamped awards prove value of DM - Changes to the rules have reinvigorated the DMA Awards. Noelle McElhatton reports

06 Dec 2001 | by NOELLE MCELHATTON

Harrison Troughton Retirement Solutions Wunderman FMCG ...

Britvic gives HHCL last chance on Tango brief

30 Nov 2001 | by CAMILLA PALMER

the account, HHCL is widely credited with some of the most memorable ads in the FMCG sector. The ...

PROFILE: Credit worthy - Philip Hanson, Head of marketing and CRM, HBOS Retail

29 Nov 2001 | by SUZY BASHFORD

, quickly." Perhaps it also helps that Hanson brings the flair of an FMCG marketer to the world of ...

ANALYSIS: New Marketer of the Year 2001 - This year's finalists showed the standard of younger marketers continues to be high, writes Daniel Rogers

22 Nov 2001 | by DANIEL ROGERS

. Nine finalists were selected, all impressive marketers aged under 35 from companies in the FMCG ...

IN-STORE: Getting children's attention in-store - With a greater choice of television for kids, firms must reach them in different ways

22 Nov 2001 | by SIAN HARRINGTON

; higher than for many durable products and similar to that found in leading FMCG sectors ...

DIRECTWATCH: A monthly analysis of the direct marketing field

15 Nov 2001 | by AMBER KEY

month, although Honda enters the top 20 with 4.09m spent. FMCG dominates the top 20, including ...

Business of communication

12 Nov 2001 | by MediaWeek

pragmatic, saying that there is a well still to be tapped through fmcg clients and he says that brands such ...

OPINION: Do your research if you want to avoid bad senior appointments

08 Nov 2001 | by TONY SCOULLER, a director of Springpoint and RPM

needed a chief executive. His resume revealed the classic FMCG soft drinks marketing portfolio, but he ...

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