to remove filtersMARKETING MIX: Pen portrait - Simon Clarkson, Radio Times
20 Dec 2001
strong FMCG background, having joined the Radio Times from Jordan's. He has also held roles at ...
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in the success of this year's top ten FMCG launches
20 Dec 2001 | by ROBERT GRAY
the leading FMCG launches of the past 18 months (see table). But why have these launches worked ...
Camelot fills top post in marketing reshuffle
20 Dec 2001 | by MATTHEW ARNOLD
positions is an odd one. However, Phil's Smith's sheer range of experience, from vast FMCG and ...
ADWATCH STARS OF 2001
20 Dec 2001 | by GAIL KEMP
to dominate the ad break. What has happened to the automotive sector, the traditional FMCG ...
AGENCY 2001: FIELD MARKETING AGENCY OF THE YEAR - RPM. Its high-quality roadshow and event activities for brands such as Strongbow and Adidas have helped RPM walk off with this prize
13 Dec 2001
of a Guinness Extra Cold night. FMCG This has been a good year for FMCG, says business ...
AGENCY 2001: DESIGN AGENCY OF THE YEAR - Landor Associates. Landor is making an impact within the WPP empire as its 60 years of experience and refusal to specialise prove to be a success
13 Dec 2001
interface with consumers." She cites major FMCG clients looking for brand rather than design advice ...
WWAV takes £3m Garnier and Maybelline DM account
07 Dec 2001 | by CAMILLA PALMER
and Maybelline two of its most important brands. We have a heritage of producing FMCG programmes ...
Zenith forecast shows slower market decline
07 Dec 2001 | by CLARE CONLEY
linked to World Cup soccer and the Winter Olympics 2002, combined with a steady FMCG spend, will help ...
STOP PRESS: Zenith Media forecast of ad expenditure better
06 Dec 2001
will include FMCG, travel, leisure, sport and household durables. In the UK it forecasts television ...
BAR F1 team nets ex-P&G director
06 Dec 2001 | by MARK KLEINMAN
such a strong FMCG background is likely to lead to attempts to build the BAR team `brand' and explore ...
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