Search results for "FMCG"

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ANALYSIS: How to sell to ... John Rooke - The 10 Media director is the man who launched Weebles

13 Dec 1999 | by LEXIE GODDARD

. He wants to win more fmcg, tourism and music accounts and negotiate as many sponsorship deals with ...

CAMPAIGN INTERACTIVE: PROFILE - TIM LEDGARD. Talent and ethical vision lend authority to Online’s new man. BBC Online’s new head of marketing is not what you expect, Richard Cook says

10 Dec 1999 | by RICHARD COOK

entirely in FMCG marketing. He worked in dog snacks, then in confectionery, both at Mars Pedigree, and ...

OPINION: LUND ON ... ADVERTISING’S RETURN TO THE TOP TABLE

10 Dec 1999 | by MARK LUND, chief executive of Delaney L

core agency client during this time was still the traditional FMCG marketer. As markets in most ...

MEDIA SPOTLIGHT ON: DOTCOM ADVERTISING - Dotcoms’ TV adspend soars as FMCGs turn to other media. Will dotcom TV adspend prove reliable in the long term, Alasdair Reid asks

03 Dec 1999 | by ALASDAIR REID

reliance on its traditional customers - the big FMCG companies - and will accelerate the network s ...

New-media companies set to increase adspend on TV

26 Nov 1999 | by JOHN TYLEE

become less reliant on FMCG advertisers, whose TV advertising spend is expected to be down by about 10 ...

Research reveals top three brands for UK managers

25 Nov 1999 | by IAN DARBY

150 brand and marketing managers in October. The interviewees, split equally between FMCG, services ...

The Century’s Masters: Marketing asked some of the industry’s leading figures to pick the brands and marketers that have had a profound impact on business in the 20th century

25 Nov 1999 | by JANE BAINBRIDGE

king, Forrest Mars, who can claim the title of FMCG marketer of the century. Mars, a tyrannical ...

MEDIA: FOR THE RECORD

19 Nov 1999 | by ALASDAIR REID

Media will work on Budgen s Great local value campaign. FMCG advertisers will be offered ...

NEW MEDIA: ClickMango lines up launch roster

18 Nov 1999 | by BEN ROSIER

trawling for a marketing director with FMCG experience. It also expects to begin the search for an ...

Chateau Online hires FMCG chief for pounds 3m ad push

28 Oct 1999 | by CONOR DIGNAM

Online wine retailer Chateau Online has signed up former FMCG marketer, Christophe Poupinel, as...Online wine retailer Chateau Online has signed up former FMCG marketer, Christophe Poupinel, as ...

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