Search results for "FMCG"

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TELEMARKETING: Telephone extension - Customer carelines can not only help to deal with complaints, but they can also provide a valuable source of consumer feedback. Robin Cobb reports

27 Aug 1998 | by ROBIN COBB

The way fmcg brands use their carelines is undergoing a dramatic strategic switch. When the...The way fmcg brands use their carelines is undergoing a dramatic strategic switch. When the ...

PROFILE: Miss Selfridge - NICOLA LLOYD, SENIOR MARKETING MANAGER, SELFRIDGES

27 Aug 1998 | by BINNUR BEYAZTAS

, hand on forehead. In her career, Lloyd has worked mainly on fmcg brands as a marketing manager ...

MARKETING FOCUS: Rattling good reads (and they’re about marketing) - Many books are good but few are great. Our team of reviewers picks out some of the all-time industry classics

27 Aug 1998 | by FRAN LITTLEWOOD

quintessential fmcg company, the model for all aspiring marketers. Via MBA case studies and a corps of ...

Exodus hits Holder as agency sorts out ongoing cash crisis

21 Aug 1998 | by GORDON MACMILLAN

, media and fmcg clients. ...

LIVE ISSUE/THE NATIONAL LOTTERY: Camelot’s new agency takes on challenging brief - WCRS wants us to learn to love the lottery again Will we? Report by Karen Yates.

14 Aug 1998 | by KAREN YATES

organiser from Kellogg s in January, is a lifelong fmcg man. As such, he sees his job clearly - work out a ...

Digital TV rivals head for a high-street showdown

13 Aug 1998 | by ANNE-MARIE CRAWFORD

Sky-branded clothing. ONdigital, has appointed a field marketing firm called FMCG but has yet to decide ...

MARKETING FOCUS: Who needs corporate brands? - There is new and widespread enthusiasm for corporate branding. Harriot Lane Fox investigates whether the strategy works

13 Aug 1998 | by HARRIOT LANE FOX

the we re not so bad really factor is the most important. For fmcg companies, the ...

PROFILE: Roll model - STEVE DUNCAN, DIR OF CONSUMER MARKETING, BRANDS FORT JAMES

13 Aug 1998 | by RACHEL BAIRD

fmcg marketer by day, but his enthusiasm for his subject seems genuine. He delights in the struggle ...

PUBLIC RELATIONS: Prescription for change - Healthcare PR has changed the face of pharmaceutical marketing. So, should legislation allow the advertising of prescription drugs? Ken Gofton reports

13 Aug 1998 | by KEN GOFTON

approach that has parallels in fmcg marketing with the famous integrated campaign for Flora. Van den ...

OPINION: MILLS ON BUSINESS

07 Aug 1998 | by DOMINIC MILLS

ranking of the UK s top 50 fmcg brands. Since this always provides a snapshot of changing British tastes...annual ranking of the UK s top 50 fmcg brands. Since this always provides a snapshot of changing ...

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