Search results for "FMCG"

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Arnold joins Grey to handle SmithKline Beecham business

also worked on a number of fmcg accounts including Gillette, Anchor and Reckitt & Colman, of which he ...

THE PEOPLE’S JURY: Andrex pups pull the punters - But the ever-popular dogs shared their top spot with Caffrey’s, Jade Garrett says

month, five contenders, all advertising fmcg brands, shared tenth place with 5.6 points ...

FORUM: Why media owners use comparative advertising - Radio 3, that noted Rottweiler of the media marketplace, has been biting the ankles of Classic FM. Classic is not amused. Should we be surprised that the Radio 3 promotion at issue is blatant knocking

probably getting pretty close to the root of the problem. Many fmcg sectors see some pretty ferocious ...

. The old emphasis on the reliablity and functionality of its FMCG brands is being replaced by a shift

Procter & Gamble, the FMCG giant that has built its success on the back of ramming home the...Procter We are talking about world change from the world s leading FMCG company. Prepare ...

MEDIA: FMCGs eye up men’s titles - FMCG advertisers are turning their sights on the

Circulations figures, will have come as no surprise to many FMCG advertisers who have been quietly...Circulations figures, will have come as no surprise to many FMCG advertisers who have been quietly ...

ITV seeks pounds 6m brand link-up for Emmerdale

. Possible sponsors for Emmerdale include FMCG and soft-drinks companies interested in tapping in to the ...

CAREERS: Room at the top for marketers - The news that Green Flag has promoted its sales and marketing director to managing director shows that marketers have what it takes to make it to the top. Jane Bainbridge reports

ladder in sectors that are seen as marketing led. It s easier in sectors such as FMCG and travel ...

Platform: Refining the science of PR measurement - Measuring the impact a PR campaign has upon its target audience is the only way forward for the industry, says Reginald Watts

the FMCG field. It was taken seriously because the PR budget was in excess of a million pounds and ...

Pepsi tipped to sponsor Dome

Pepsi has emerged as the most likely FMCG brand to sponsor the Millennium Dome, in the week that...Pepsi has emerged as the most likely FMCG brand to sponsor the Millennium Dome, in the week that ...

Mars lobbies US parent for ads in lads’ glossies

. Like a number of other FMCG brands, it is keen to use more cost-effective media in the face of ...

 

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