Search results for "FMCG"

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CAMPAIGN INTERACTIVE: PRIVATE SURF WITH ROSS SLEIGHT

market would be highly relevant. So a plea to Baxters and all other fmcg brands - don t wait for ...

THE BROADROOM PLAYERS: KAREN GUERRA - Colgate Palmolive formed the biggest ever global advertising alliance with Y&R in 1995, which its UK general manager likens to a marriage. She tells Claire Beale how she views it

mould of traditional fmcg advertising. The company s bold yet simple poster work for Colgate ...

P&G web launch to target teens

molecular marketing . He said: FMCG companies experience shows that there is little reason why a ...

SALES PROMOTION LEAGUE TABLES: The name of the game - On-pack offers are no longer the main focus of sales promotion agencies. No wonder their trade body plans to change its name

ago, fmcg accounted for 80% of its business, according to chairman Andrew Sutcliffe. Now it s down ...

AGENDA: Is ITV’s marketing hitting the right buttons? One year after ITV’s management team set out to implement a coherent strategy to improve branding and programming, Harriet Marsh reviews its progress and finds out if the broadcaster is

fmcg marketer, bringing with him some much needed client focus. But after 14 years at P There ...

TELEMARKETING: Dial O for opportunity - Outbound telemarketing is no longer the unpopular technique it used to be - in fact it’s now remarkably effective. By Julie Bird

industries such as fmcg and retail. They ve caught on at last, says Helen MacKenzie, managing director of ...

SALES PROMOTION LEAGUE TABLES: Flying ahead of the storm - The buoyant sales promotion sector continues to widen its scope, but will an economic downturn affect growth? Ken Gofton reports

in the UK - FMCG, and EMS, which specialises in the IT sector. As this article was being ...

CAMPAIGNDIRECT: PROFILE JOHN HUMPISH - Mars marketer brings expertise on fmcg business to Save

Save d disembarked from his fmcg spaceship, he began practising some of the direct marketing rocket...Save d disembarked from his fmcg spaceship, he began practising some of the direct marketing ...

MARKETING FOCUS: In search of the big idea - Has the innovation gone out of British marketing? James Curtis looks at new research which says NPD lacks inspiration

100-200 new lines every week, while a food manufacturer says it develops 300 new lines per year. An fmcg ...

PUBLIC RELATIONS: Keeping connected - Clients can become irritated by a multitude of failings in this notoriously fickle industry, but loyalty to a PR agency can be prudent. Robert Gray investigates

fmcg companies typically have with their ad agencies. Many client/agency relationships disintegrate ...

 

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