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Saatchis unveils pounds 7m PowerGen blitz

30 Jan 1998 | by PIPPA CONSIDINE

claims to be the first electricity company to take an fmcg approach to its marketing strategy.

THE PEOPLE’S JURY: Coca-Cola hits the right note - Coke’s catchy tune plus its all-American look proved appealing

30 Jan 1998 | by JADE GARRETT

. There was a certain logic to the propensity to buy table this month, which was dominated by fmcg ...

AGENDA: R&C leads march into China - Reckitt & Colman’s deal with China’s official health body to sell Dettol indicates the opportunities for Western firms in the world’s largest consumer market, writes Claire Murphy

29 Jan 1998

China - The Final Frontier . At least it is if you are the owner of an FMCG brand, falling over...China - The Final Frontier . At least it is if you are the owner of an FMCG brand, falling over ...

Bosses have no time for public

29 Jan 1998 | by ANNE-MARIE CRAWFORD

FMCG, retail, auto, financial services and utility companies in November last year. It also found ...

CAREERS: Comment - Fancy the good life? Go north, young marketer

22 Jan 1998 | by JONATHAN HIRST, director of Network Sal

. Major financial and FMCG clients are powering up the M1 It s no coincidence, then, that agencies and ...

CAREERS: Firms put paid to sex equality - James Curtis reports on the worrying trend that emerged from this year’s Marketing salary survey - that employers are being far from fair when it comes to women’s pay

22 Jan 1998 | by JAMES CURTIS

managers - one man, one woman - working for a well-known British FMCG company. Both are aged under 35 ...

MARKETING FOCUS: Great expectations - Richard Eyre has unveiled his grand strategy for ITV. Anne-Marie Crawford asks whether he has done enough to keep the channel’s many critics quiet

22 Jan 1998 | by ANNE-MARIE CRAWFORD

which are in serious need of work, and there is a significant block of money spent by FMCG advertisers ...

CAMPAIGN REPORT ON HEALTHCARE: What it’s like in ethical advertising. As GPs take on financial responsibility for practices, advertising must find more effective ways of heightening their awareness of medical brands, Mark Goldstone says

09 Jan 1998 | by MARK GOLDSTONE, chief executive officer

commun-ications. Some companies are even looking to hire fmcg marketers as part of their team. So what ...

Campaign report on healthcare

09 Jan 1998

admen who knew how to shift fmcg brands. There was absolutely no crossover between the two. That’s all ...

 

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