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TELEMARKETING: Talking Business - The telemarketing boom is being fuelled by a flood of new entrants rather than established players, according to a new survey by Marketing. Robin Cobb writes

. The survey covered the sectors of FMCG, automotive, financial services, retail and mail order ...

AGENDA: Ads are not just about selling - Criticism about a public service campaign winning the Grand Prix at the IPA Effectiveness Awards has rekindled arguments about how the sector measures whether ads are working. Harriet Marsh reports

that calculating advertising effectiveness is an indirect science. Even with FMCG goods it is often ...

ANALYSIS: COMMENT - Will anybody read a magazine about Kotex and Persil?

? Is that all? Well, yes, but this magazine could signal a new era for fmcg companies....? Is that all? Well, yes, but this magazine could signal a new era for fmcg companies. But ...

CAMPAIGN REPORT: TOP EUROPEAN NEWSPAPERS - Paper traders. Falling sales and the rise of the internet are major issues facing the ad departments in some of Europe’s top newspapers. Richard Cook asks the ad directors how they’re tackling the

advertising work from fmcg advertisers. For the Cubuco coalition of Dutch newspaper groups, this represents ...

PROFILE: Alison Clarke Institute of Public Relations - Transforming the IPR image. Alison Clarke waits in the wings, ready to take centre stage at the IPR in 2000

three years she took her FMCG knowledge to Welbeck, where she has remained for 13 years, rising from ...

MEDIA: O’Hara quits the Mirror Group to join Arabic TV

sales house, AMS. In his former role, O Hara was responsible for areas such as automotive, FMCG ...

OUTDOOR MEDIA: Poster persuasion - The turnaround in the fortunes of the outdoor sector has been dramatic. Andy Fry looks at why it is attracting greater ad spend than ever before

of sites to FMCG advertisers which are designed to target upmarket shoppers. Maiden, too ...

CAMPAIGN INTERACTIVE: PRIVATE SURF WITH ROSS SLEIGHT

market would be highly relevant. So a plea to Baxters and all other fmcg brands - don t wait for ...

THE BROADROOM PLAYERS: KAREN GUERRA - Colgate Palmolive formed the biggest ever global advertising alliance with Y&R in 1995, which its UK general manager likens to a marriage. She tells Claire Beale how she views it

mould of traditional fmcg advertising. The company s bold yet simple poster work for Colgate ...

P&G web launch to target teens

molecular marketing . He said: FMCG companies experience shows that there is little reason why a ...

 

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