Search results for "FMCG"

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PROFILE: Alison Clarke Institute of Public Relations - Transforming the IPR image. Alison Clarke waits in the wings, ready to take centre stage at the IPR in 2000

13 Nov 1998 | by ROBERT GRAY

three years she took her FMCG knowledge to Welbeck, where she has remained for 13 years, rising from ...

FOCUS: TELEMARKETING - A direct line to sales success/As companies recognise the power of call centres in developing one-to-one relationships between clients and customers they are also acknowledging the need to involve PR in communicating brand values th

12 Jun 1998 | by NICK PURDOM

. Telemarketing agency InTelMark does a lot of work with FMCG brands on care lines and consumer helplines ...

Financial PR: Catching a ride on the financial bandwagon - As the Government urges more people to save and competition in the financial services sector increases, service providers are turning to PR to make them more consumer friendly

29 May 1998 | by RACHEL BAIRD

marketing managers are coming into financial services from FMCG backgrounds, where targeted marketing is ...

FMCG clients and agencies differ over future R&E spend

24 Apr 1998 | by JEMIMAH BAILEY

The budgets allocated to research and evaluation by the consumer FMCG sector fall well short of...The budgets allocated to research and evaluation by the consumer FMCG sector fall well short of ...

THE TOP 150 UK PR CONSULTANCIES 1998: UPS AND DOWNS. (CONTINUED)

24 Apr 1998 | by ROBERT GRAY

not easy. I would love to, he admits. It would be logical to move into other FMCG areas but ...

FOCUS: RESEARCH AND PLANNING - Challenge ideas with the hard facts/Research and planning methods in PR have become ever more important as results can change the whole basis of a PR campaign. Peter Robinson reports

24 Apr 1998 | by PETER ROBINSON

FMCG have been at the forefront of research and development, certain growth sectors in PR, such as IT ...

FOCUS: CONTRACT PUBLISHING - How to make a contract killing/From publications which would not look out of place alongside consumer magazines to corporate titles, the contract publishing sector is enjoying boom times. Hilary Freeman reports

13 Mar 1998 | by HILARY FREEMAN

already have customer magazines, there are many FMCG companies which don t. Farmer believes that ...

Platform: Refining the science of PR measurement - Measuring the impact a PR campaign has upon its target audience is the only way forward for the industry, says Reginald Watts

20 Feb 1998 | by REGINALD WATTS

the FMCG field. It was taken seriously because the PR budget was in excess of a million pounds and ...

 

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