Search results for "FMCG"

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PROFILE: Alison Clarke Institute of Public Relations - Transforming the IPR image. Alison Clarke waits in the wings, ready to take centre stage at the IPR in 2000

13 Nov 1998 | by ROBERT GRAY

three years she took her FMCG knowledge to Welbeck, where she has remained for 13 years, rising from ...

PUBLIC RELATIONS: Keeping connected - Clients can become irritated by a multitude of failings in this notoriously fickle industry, but loyalty to a PR agency can be prudent. Robert Gray investigates

22 Oct 1998 | by ROBERT GRAY

fmcg companies typically have with their ad agencies. Many client/agency relationships disintegrate ...

MARKETING FOCUS: Rattling good reads (and they’re about marketing) - Many books are good but few are great. Our team of reviewers picks out some of the all-time industry classics

27 Aug 1998 | by FRAN LITTLEWOOD

quintessential fmcg company, the model for all aspiring marketers. Via MBA case studies and a corps of ...

MARKETING FOCUS: Who needs corporate brands? - There is new and widespread enthusiasm for corporate branding. Harriot Lane Fox investigates whether the strategy works

13 Aug 1998 | by HARRIOT LANE FOX

the we re not so bad really factor is the most important. For fmcg companies, the ...

PUBLIC RELATIONS: Prescription for change - Healthcare PR has changed the face of pharmaceutical marketing. So, should legislation allow the advertising of prescription drugs? Ken Gofton reports

13 Aug 1998 | by KEN GOFTON

approach that has parallels in fmcg marketing with the famous integrated campaign for Flora. Van den ...

REVIEW: Marketing and advertising news in this week’s press

24 Jul 1998 | by JOHN TYLEE

to bring Nestle s fmcg expertise to the personal care products company, which appointed Bates ...

FOCUS: TELEMARKETING - A direct line to sales success/As companies recognise the power of call centres in developing one-to-one relationships between clients and customers they are also acknowledging the need to involve PR in communicating brand values th

12 Jun 1998 | by NICK PURDOM

. Telemarketing agency InTelMark does a lot of work with FMCG brands on care lines and consumer helplines ...

Financial PR: Catching a ride on the financial bandwagon - As the Government urges more people to save and competition in the financial services sector increases, service providers are turning to PR to make them more consumer friendly

29 May 1998 | by RACHEL BAIRD

marketing managers are coming into financial services from FMCG backgrounds, where targeted marketing is ...

PR LEAGUE TABLES: Giants leap - The stars of the 1998 PR League Tables, compiled by Ken Gofton, are the merged giants and those agencies operating in the dynamic healthcare and IT sectors. (1 of 2)

21 May 1998 | by KEN GOFTON

(Upjohn, Roche), IT (BT, Xerox), and FMCG. james.maxwell@ketchumcomms.co.uk ...

FMCG clients and agencies differ over future R&E spend

24 Apr 1998 | by JEMIMAH BAILEY

The budgets allocated to research and evaluation by the consumer FMCG sector fall well short of...The budgets allocated to research and evaluation by the consumer FMCG sector fall well short of ...

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