Search results for "FMCG"

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MEDIA: RADIOWATCH - The monthly analysis of radio recall in association with Emap on air

discussing the various benefits of Tiny Computers over other unnamed high street models. Two FMCG ...

McVitie’s picks LVB to head database task

tasks as the biscuits and cakes manufacturer looks at the possibility of linking up with other fmcg...fmcg brands to target customers jointly. McVitie s is part of the Consumer Needs Consortium ...

NEWSMAKERS/ANDY TROULLIDES AND STEVE ALLAN: Odd couple at the heart of a pounds 28m media merger - Andy Troullides and Steve Allan are partners without a history. By Harriet Green

. That is new for us. Secondly, if you look at their client list, it s very much large fmcg business ...

MARKETING MIX: Unilever goes bananas for recruits

industries for the brightest and best in the graduate pack. Now, however, FMCG giant Unilever has added...industries for the brightest and best in the graduate pack. Now, however, FMCG giant Unilever has added ...

AGENDA: Ads are not just about selling - Criticism about a public service campaign winning the Grand Prix at the IPA Effectiveness Awards has rekindled arguments about how the sector measures whether ads are working. Harriet Marsh reports

that calculating advertising effectiveness is an indirect science. Even with FMCG goods it is often ...

MEDIA: O’Hara quits the Mirror Group to join Arabic TV

sales house, AMS. In his former role, O Hara was responsible for areas such as automotive, FMCG ...

OUTDOOR MEDIA: Poster persuasion - The turnaround in the fortunes of the outdoor sector has been dramatic. Andy Fry looks at why it is attracting greater ad spend than ever before

of sites to FMCG advertisers which are designed to target upmarket shoppers. Maiden, too ...

THE BROADROOM PLAYERS: KAREN GUERRA - Colgate Palmolive formed the biggest ever global advertising alliance with Y&R in 1995, which its UK general manager likens to a marriage. She tells Claire Beale how she views it

mould of traditional fmcg advertising. The company s bold yet simple poster work for Colgate ...

P&G web launch to target teens

molecular marketing . He said: FMCG companies experience shows that there is little reason why a ...

SALES PROMOTION LEAGUE TABLES: The name of the game - On-pack offers are no longer the main focus of sales promotion agencies. No wonder their trade body plans to change its name

ago, fmcg accounted for 80% of its business, according to chairman Andrew Sutcliffe. Now it s down ...

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