to remove filtersNEWS: Creatives out in Saatchis rethink
26 Jul 1996 | by CAROLINE MARSHALL
fmcg group. Kean explained: We are splitting up some of the teams we regard as our most ...
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NEWS: GCI tempts Evans to head up corporate and consumer PR
26 Jul 1996 | by LEXIE GODDARD
corporate and consumer with a brief to woo FMCG business....corporate and consumer with a brief to woo FMCG business. Evans joined the Chelsea-based PR agency ...
FOCUS: MARKET RESEARCH; Taking research streets ahead
26 Jul 1996 | by MARY COWLETT
Full service agency specialising Ruth McNeil International in FMCG, advertising, media ...
CLOSE-UP: NEWSMAKER/ANDREW KITCHING; Wanderer returns to claim his newspaper crown
19 Jul 1996 | by GORDON MACMILLAN
nothing like the man he replaces, Charles Kirchner, who had a background steeped in fmcg marketing and ...
ADVERTISING & PROMOTION: Briefs
18 Jul 1996
into the UK FMCG market before being rolled out next year. The consultancy will work with Du Pont s ...
ADVERTISING & PROMOTION: DR radio waits in the wings
18 Jul 1996
Warehouse, popularised the technique, but even FMCG brands like Apple Tango have used it in the past ...
ANALYSIS: Why clients want to lure ad chiefs
18 Jul 1996 | by JULIAN LEE
, managing director of Michael Page Marketing. But if they have been associated with a number of big fmcg ...
SUPPLEMENT: TOP EUROPEAN AGENCIES; Top 20 European networks
12 Jul 1996 | by ALASDAIR REID
t rely entirely on that. We will continue to diversify from our dependence on fmcg, though ...
TECHNOLOGY: Virtual virtues
11 Jul 1996 | by JAMES CURTIS
getting involved, using VR to design stores and, most recently, FMCG. Lever Brothers will soon launch ...
INTEGRATED: Link with Channel 4 ad data helps telemarketers anticipate demand
05 Jul 1996 | by MEG CARTER
, and even fmcg brands, are all entering the DRTV market. DRTV advertising accounts for around 22 ...
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