Search results for "FMCG"

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NEWS: Burtons Biscuits to offer profit-sharing in first radio deals

28 Jun 1996

of advertising in the fmcg sector, which has not traditionally used the medium. Burtons is ...

MEDIA: Katz undertakes additional sales role on ARK2 TV

27 Jun 1996

. We will be targeting FMCG family advertisers - all those brands you expect to find on major TV ...

EXHIBITIONS: Effective rewards

27 Jun 1996

, beauty, cosmetics Best use of exhibition techniques - food, drink and FMCG Best use of exhibition ...

MARKETING FOCUS: Pushing the glass ceiling

20 Jun 1996 | by LAURA MAZUR

positions in financial services, the media, FMCG and a host of marketing services companies mean that ...

REGIONAL PRESS: The branding of local papers

14 Jun 1996 | by ROBERT DWEK

fmcg product. So says Marlen Roberts, deputy managing director of the Leicester Mercury, a local ...

MEDIA: FORUM; Who should worry if Carlton buys Cinema Media?

14 Jun 1996 | by ALASDAIR REID

marketing strategy, but for others, such as fmcg advertisers, it is just icing on the cake, he points ...

MEDIA: MEDIA WATCH; Supermarket ads

13 Jun 1996

In-store advertising is becoming an increasingly attractive proposition for FMCG brands, as their

MARKETING MIX: PROFILE; Health kick: Bruce Tranter * Marketing director * BUPA

13 Jun 1996 | by PATRICK BARRETT

he could get. His experience of fmcg marketing has made a substantial impact on the rest of ...

SUPPLEMENT: WORLDWIDE ADVERTISING; The explosion of Asian satellite TV

07 Jun 1996 | by NICOLE DICKENSON

fmcg budgets. Kate Stephenson, the client services director for the Asia Pacific at the ...

MEDIA: Can Christian cable launch keep afloat?

06 Jun 1996 | by ANNA GRIFFITHS

. Evans points out: They are not going to attract beers or youth stuff, or mainstream FMCG ...

 

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