Search results for "FMCG"

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NEWS: Adshel replaces old trading system with audience currency

25 Oct 1996

. Traditionally, poster campaigns have been sold in packages of panels. Adshel s fmcg package includes 2,500 ...

CLOSE-UP: LIVE ISSUE/CREATIVE TEAMS; Do advertisers get the creative team they want?

25 Oct 1996 | by JOHN TYLEE

given fmcg advertising a new lease of life. What s more, creative directors are showing greater ...

exhibition techniques - food, drinks & fmcg sponsored by Academy Expo

24 Oct 1996

WINNER

MARKETING MIX: PROFILE; Truth or dare: Richard Bowden-Doyle * deputy md * Thomson Tours

24 Oct 1996 | by HARRIET MARSH

. I couldn t go back to FMCG after this, he says, the pace and the aggressive nature of the ...

POINT OF PURCHASE: Shaping up for the shopper

24 Oct 1996 | by CATHY BOND

am - but the tide is turning, says one FMCG brand manager. We can at least talk to them about ...

MEDIA: PERSPECTIVE; Fmcg advertisers are ready to yield to radio’s charms

18 Oct 1996 | by DOMINIC MILLS

Pedigree, all the big fmcg advertisers, traditionally anti-radio, have succumbed to the medium s charms ...

MEDIA: MEDIA WATCH; Inserts

17 Oct 1996

year and includes mainstream advertisers in the FMCG, cosmetics, toiletries, financial and car...year and includes mainstream advertisers in the FMCG, cosmetics, toiletries, financial and car ...

SALES PROMOTION: Pitch for the perfect partner

17 Oct 1996 | by ROBERT DWEK

major FMCG companies. It would have been ground-breaking and was already at the artwork stage. But ...

NEWS: Zenith creates direct division in bid to service specialist clients

11 Oct 1996 | by ANNE-MARIE CRAWFORD

fmcg advertisers, want to know more about their customers and and we thought it was time to ...

SUPPLEMENT: EUROPEAN MEDIA; The difficulties of cross-border media buying

27 Sep 1996 | by DAVID REED

media owners, is that in the main it is led by fmcg, retail and financial services, he explains ...

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