Search results for "FMCG"

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CLOSE-UP: GLOBAL BRIEF; Y&R takes Colgate worldwide

history as the first fmcg giant to appoint a single agency worldwide (Campaign, 8 December ...

NEWS: Y&R picks up Colgate global task

first fmcg giant to consolidate all its worldwide advertising into one agency, in a move which tops ...

MARKETING MIX: LETTERS; Enough puff for company brand

majority of marketers who do not necessarily work for glamorous blue chip or fmcg companies, yet ...

MARKETING FOCUS: Chief executives survey

products (26%), 17% are in business/industrial services, 16% in consumer durables, 14% fmcg, 14 ...

NEWS: Polydor communications client joins Jackie Cooper

the entertainment and fashion world and the FMCG industry . ...

MEDIA: FORUM; Is a second-string agency the best way to grow?

multinational fmcg advertiser, it can be difficult to win business from others. And as for directly ...

FOCUS: PROFESSIONAL SERVICES; How to keep the partners happy

points out: In an FMCG or industrial situation a client already has some expectations of marketing ...

MARKETING TECHNIQUE: SALES PROMOTION; Word games

gratification - a characteristic now prevalent in numerous fmcg product lines. Sales promotion ...

INTEGRATED: INTEGRATED ISSUES; Why are fmcg advertisers fighting shy of using direct mail?

Assessment of direct mail remains one of its biggest problems. Clients in fmcg companies ...

INTEGRATED: PORTFOLIO; Paul Kitcatt

on various financial, charity, fmcg, automotive and leisure accounts. He now runs a 55-strong ...

 

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