Connected Campaign of the Month: Kit Kat
28 Feb 2013
. "While it is no longer uncommon for FMCG brands to use owned and earned promotions to fuel their ...
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Sector Insight (interactive): deodorants and body sprays
07 Mar 2013 | by Jane Bainbridge
as the company restructured. He has spent most of his career in FMCG marketing in Asia, the Middle ...
Michael Saxton brings clients to Grayling's Future Planet
22 Feb 2013 | by John Owens
Planet has a strong track record in advising global FMCG companies and the automotive sector on ...
Reckitt kicks off digital ad contest
21 Feb 2013 | by Sara Kimberley
The FMCG company is understood to have contacted a number of agencies directly about the review ...
Nice creative but will it work?
14 Feb 2013
attracted a preponderance of big FMCG campaigns. This year s crop spans a huge range of product categories ...
Brand Barometer: Mooncup's latest viral campaign reviewed
08 Feb 2013
than likely be shared across the web. Mooncup's video shows that FMCG brands can produce creative video ...
Experiments to evaluation: social media gets serious
08 Feb 2013 | by Claire Beale
crowed how it had finally persuaded a small FMCG client to sign off its first social-media campaign: a ...
Why an unfocused social-media strategy is a waste of money
06 Feb 2013 | by Gordon MacMillan
and Debenhams, to name a few. You can see where this is going. If you are a big FMCG, food or ...
Media360Asia kicks off with Sir Martin Sorrell on the media outlook for 2013
06 Feb 2013 | by Emily Tan
FMCG, technology and telcos, along with automotive and government. Sorrell said: "The worldwide ...
Product of the Year - 2013: the winners
31 Jan 2013
. In the UK branch of the awards, non-food FMCG has usually accounted for 70%-80% of entries - in ...
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