AKQA, Mindshare and TMW lead Rev Awards shortlist
28 Mar 2013 | by Staff
Redesign of Consumer Website by Towergate Insurance FMCG Bodyform Responds: The Truth by Carat UK for ...
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3 Monkeys launches health division led by Dr Martin Godfrey
10 Apr 2013 | by Lynsey Barber
division was a natural next step for the company . We want to bring an FMCG approach to a more ...
Sector Insight (interactive): sweet and savoury spreads/dips
28 Mar 2013
includes yeast-extract spread Marmite. He has a wealth of FMCG marketing experience, having previously ...
Q&A with LTA commercial head Lawrence Robertson
27 Mar 2013 | by John Reynolds
from other sectors, be that financial services, be that FMCG brands. At the end of the day, we have ...
Diesel's Scott Morrison on bringing an FMCG approach to fashion and the energy of young talent
21 Mar 2013 | by Rachel Barnes
The apparel brand's marketing and commercial director is applying an FMCG approach to fashion as it...The FMCG sector is about as far removed from fashion as one can get. Laundry powder and detergents ...
Three lessons from this year's ISBA conference
20 Mar 2013 | by Staff
that, in the past, FMCG stalwarts such as Procter Gamble acted as 'marketing universities', but now ...
Sector Insight (interactive): deodorants and body sprays
07 Mar 2013 | by Jane Bainbridge
as the company restructured. He has spent most of his career in FMCG marketing in Asia, the Middle ...
Connected Campaign of the Month: Kit Kat
28 Feb 2013
. "While it is no longer uncommon for FMCG brands to use owned and earned promotions to fuel their ...
Michael Saxton brings clients to Grayling's Future Planet
22 Feb 2013 | by John Owens
Planet has a strong track record in advising global FMCG companies and the automotive sector on ...
Reckitt kicks off digital ad contest
21 Feb 2013 | by Sara Kimberley
The FMCG company is understood to have contacted a number of agencies directly about the review ...
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