Search results for "FMCG"

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Sector Insight (interactive): sweet and savoury spreads/dips

28 Mar 2013

includes yeast-extract spread Marmite. He has a wealth of FMCG marketing experience, having previously ...

Experiments to evaluation: social media gets serious

08 Feb 2013 | by Claire Beale

crowed how it had finally persuaded a small FMCG client to sign off its first social-media campaign: a ...

Perhaps telling the truth is not such a crazy idea, after all

24 Jan 2013 | by Andrew Melsom

scope for truths in media selection when an FMCG brand sits uncomfortably in some wayward online space ...

Should senior managers at brands 'back off' so innovation can thrive? The Marketing Society Forum

28 Nov 2012

LEWIS, INDEPENDENT FMCG MARKETING PROFESSIONAL The senior team should of course empower a team of ...

Think BR: Getting the real measure of return on investment

19 Nov 2012 | by Marius Cloete

showed the highest return on investment (ROI) of all media across the 77 FMCG campaigns analysed. The ...

Will Harris: The truth about lying in salary surveys

02 Nov 2012

average salary for a head of marketing. Yet sales of three out of five of the brands in my care at my FMCG ...

Think BR: The new role for brands in sponsorship

19 Oct 2012 | by Simon White

you dissect any sponsorship, from FMCG to technology, the big question should be if that brand wasn t ...

Those who adapt can prosper in global market

18 Oct 2012 | by Danny Rogers

' spending power. This is precisely why we are seeing a lively market for FMCG comms campaigns at present ...

Think BR: When is 0.03% a big number?

17 Oct 2012 | by Tim Elkington

about brands - like FMCG advertisers - with campaigns that weren t interested in immediate response ...

On The Campaign Couch ... with JB

11 Oct 2012 | by Jeremy Bullmore

successful FMCG agency. With a more down-to-earth reputation, Lord only knows what we might have achieved ...

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