to remove filtersGoodstuff Communications ready to enter the big league
02 May 2013
first FMCG client, but also represents its largest win at 5 million, securing the agency a number-four ...
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OgilvyOne hires PwC marketer Mark South to board
22 May 2013 | by Magda Ibrahim
' experience includes his most recent role as retail and FMCG marketing effectiveness lead at ...
Danone calls £200m media review
25 Apr 2013 | by Ian Darby
The FMCG giant, which owns brands including Evian and Activia, has made contact with media ...
UK TV advertising spend to decrease in second quarter
25 Apr 2013 | by Maisie McCabe
was boosted by FMCG brands advertising early to avoid the busy period around Euro 2012 and the ...
Green Party hires Madwomen for female-focused spot
19 Apr 2013 | by Louise Ridley
or a women s FMCG brand." Follow @LouiseRidley ...
Campaign Viral Chart: Kmart ships its pants and takes first place
19 Apr 2013 | by Ben Hall
. The return of Dove's Real Beauty campaign sees the FMCG brand enter the chart in second place with ...
Connected Campaign of the Month: Kit Kat
28 Feb 2013
. "While it is no longer uncommon for FMCG brands to use owned and earned promotions to fuel their ...
Reckitt kicks off digital ad contest
21 Feb 2013 | by Sara Kimberley
The FMCG company is understood to have contacted a number of agencies directly about the review ...
Nice creative but will it work?
14 Feb 2013
attracted a preponderance of big FMCG campaigns. This year s crop spans a huge range of product categories ...
Perhaps telling the truth is not such a crazy idea, after all
24 Jan 2013 | by Andrew Melsom
scope for truths in media selection when an FMCG brand sits uncomfortably in some wayward online space ...
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