Search results for "FMCG"

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Three lessons from this year's ISBA conference

20 Mar 2013 | by Staff

that, in the past, FMCG stalwarts such as Procter Gamble acted as 'marketing universities', but now ...

Field marketing: coping with the data deluge

16 Nov 2012 | by Rob McLuhan

for a long-term FMCG client by combining its own data with the brand's. It segmented stores across the ...

Olympic action 'distracted people from online shopping'

04 Sep 2012 | by Daniel Farey-Jones

: "Although promotional activity has remained unchanged at 35% of FMCG sales, the continual use of money-off ...

Reckitt Benckiser hits carbon footprint target eight years early

31 May 2012 | by Loulla-Mae Eleftheriou-Smith

Reckitt Benckiser (RB), the global FMCG giant, has today claimed it has achieved its goal of

Sector Insight: Vitamins and supplements

08 Feb 2012 | by Jane Bainbridge

healthcare, OTC and FMCG brands for the pharmaceutical giant. Now responsible for Centrum, the world ...

Festival fever

24 Jun 2011 | by Clementine Marcel and David Akeredolu

attendees purchased FMCG products prior to an event, with crisps, soft drinks and sealed foods being the ...

P&G replaces Government as UK's biggest advertising spender

04 Jan 2011 | by Gemma Charles

its FMCG rival, P G. Tesco, the biggest supermarket in the UK, was fourth, spending 120m, an ...

Supermarket promotions hit a record high in September

13 Oct 2010 | by Rachel Barnes

levels of FMCG promotions. "It s almost the case of running hard to stand still at present." The ...

UK adspend returns to double digit growth

12 Oct 2010 | by Katherine Levy

leading indicator that advertisers and consumers are more confident to spend again." FMCG brands ...

Field Marketing Leagues 2010

11 Aug 2010 | by David Tiltman

tactical projects are also on the up for FMCG clients such as Diageo and Mars. Nonetheless, CPM is ...

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