Search results for "FMCG"

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Coke boss salutes 'brave' personalised bottle campaign

29 Apr 2013 | by John Reynolds

Britain s biggest FMCG brand will this week begin its Share A Coke campaign, which will replace ...

Campaign Viral Chart: Kmart ships its pants and takes first place

19 Apr 2013 | by Ben Hall

. The return of Dove's Real Beauty campaign sees the FMCG brand enter the chart in second place with ...

Brand Barometer: Mooncup's latest viral campaign reviewed

08 Feb 2013

than likely be shared across the web. Mooncup's video shows that FMCG brands can produce creative video ...

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

12 Jun 2012 | by Alex Brownsell

for being the driving force behind the FMCG company s ambitious sustainability plans. Last year s ...

Brand barometer: Nivea viral campaign reviewed

04 May 2012

marked a departure from traditional FMCG awareness strategies by focusing more on depth of engagement and ...

Nestle plans on-pack AR digital campaign

18 Aug 2010 | by Alex Brownsell

, constitutes the first on-pack augmented reality (AR) promotion by an FMCG brand. An AR marker will appear ...

What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

FMCG companies such Procter Gamble are creating online stores: "It's about the data. Tesco has an own ...

Muller launches £9m campaign for Corner yogurts range

24 May 2010 | by Mark Banham

yogurts, the FMCG manufacturer lets Mary realise her dream by letting the inner stallion in her free, as ...

 

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