Search results for "FMCG"

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FMCG brands are winning locally to grow globally

According to our Brand Footprint ranking a measure showing which FMCG brands are being bought ...

Is there an algorithm for creativity?

when traditional FMCG companies such as P G properly embrace this technology. "P G could use algorithms ...

Three lessons from this year's ISBA conference

that, in the past, FMCG stalwarts such as Procter Gamble acted as 'marketing universities', but now ...

Brand Barometer: Mooncup's latest viral campaign reviewed

than likely be shared across the web. Mooncup's video shows that FMCG brands can produce creative video ...

#aoty12: Insight Agency of the Year - Best of the Rest

across a range of sectors, including financial, FMCG and retail. The agency also actively supports ...

#aoty12: Insight Agency of the Year - Millward Brown

contracts worth 5m in the past year, across technology, healthcare, FMCG, retail, alcohol ...

Think BR: Getting the real measure of return on investment

showed the highest return on investment (ROI) of all media across the 77 FMCG campaigns analysed. The ...

Field marketing: coping with the data deluge

for a long-term FMCG client by combining its own data with the brand's. It segmented stores across the ...

Sam Howroyd: Behind the rise in FMCG online spend

With figures from the IAB showing that FMCG adspend has doubled in the last three years, Kantar ...

Hey big spenders - explaining FMCG's rise to the top of the online adspend pile

New data helps explain the FMCG sector's changing attitude towards online adspend, writes Ashley...The FMCG sector has become the joint biggest online ad spender according to figures from the IAB ...

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