Search results for "FMCG"

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FMCG brands are sponsorship 'opportunists', claims cricket chief

18 Apr 2013 | by John Reynolds

Financial services are preferable sponsorship partners to FMCG brands as they are prepared to sign...executive at agency brandRapport, said: "I think it would help if cricket could attract a big FMCG sponsor ...

Q&A with LTA commercial head Lawrence Robertson

27 Mar 2013 | by John Reynolds

from other sectors, be that financial services, be that FMCG brands. At the end of the day, we have ...

Tesco takes aim at FMCG giants with launch of baby brand

14 Jan 2013 | by Matthew Chapman

Tesco is continuing its aggressive expansion into own-brand products with a new range of baby products that launches in-store today.

Think BR: The new role for brands in sponsorship

19 Oct 2012 | by Simon White

you dissect any sponsorship, from FMCG to technology, the big question should be if that brand wasn t ...

Think BR: How the Olympic sponsors are lining up

11 Jul 2012 | by Paul Porter

objectives of FMCG brands when they re looking to amplify their backing: driving brand awareness, building ...

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

12 Jun 2012 | by Alex Brownsell

for being the driving force behind the FMCG company s ambitious sustainability plans. Last year s ...

Unilever partners with News Corp and Viacom for digital content

28 May 2012 | by Loulla-Mae Eleftheriou-Smith

to the 1950s, when shows were sponsored by the likes of Procter and Gamble, and other FMCG companies ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Awards for Excellence. The FMCG giant has been cited in five different categories, including social ...

Editor's Comment: Football fan loyalty has its limits

10 Aug 2011 | by Noelle McElhatton

seems, much in common with those bedevilling their counterparts at FMCG, travel, telecoms, automotive

P&G joins roster of Paralympic sponsors

13 Jun 2011 | by Loulla-Mae Eleftheriou-Smith

Procter & Gamble, the FMCG giant, has signed up to sponsor the London 2012 Paralympic Games, in

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