to remove filtersCAMPAIGNS: FMCG Launch - Persil product makes debut in space-age
03 Aug 2001 | by ALASTAIR RAY
Client: Lever Faberge PR Team: Cairns 100,000 Cairns & Associates was appointed to plan strategy for the launch of Persil Capsules, a pre-measured portion of washing liquid in soluble packaging. The capsules were a new format for the washing market and C&A also advised on overall brand...
