03 Aug 2001
| by ALASTAIR RAY
Client: Lever Faberge
PR Team: Cairns 100,000
Cairns & Associates was appointed to plan strategy for the launch of Persil Capsules, a pre-measured portion of washing liquid in soluble packaging.
The capsules were a new format for the washing market and C&A also advised on overall brand...
16 Feb 2001
| by STEPHEN ARMSTRONG
The world of the in-flight magazine is a deceptive one. As the high-flying PR execs sit back in their seat and sip the complimentary champagne while flicking through the magazine in the seat back, it s hard to imagine the frantic restructuring that s going on in the complex corporate publishing world...
05 Jan 2001
| by GIDON FREEMAN
Charlotte Rowe is keen to dispel the notion that she is a fluffy PR luvvie. It takes some doing - she insists on a moment to don her pashmina before sitting for the PRWeek photographer - but, on balance, she carries it off.