WINNER: WAITROSE, LEWIS MOBERLY COMMENDED: GLAXOSMITHKLINE, WILLIAMS MURRAY HAMM Waitrose markets itself on its food expertise, claiming 'food lovers' make up a larger proportion of its customers than its rivals'. Indeed, while the ingredients market, which is valued by ACNielsen at £238m a year,...
WINNER Client: Allied Domecq Agency: Research International Allied Domecq wanted to improve its global marketing through a greater understanding of consumer behaviour. The challenge was to develop a model of drinkers' behaviour that could be applied to multiple markets, and to express the insights...
Winner Client: United Biscuits Agency: Williams Murray Hamm Commended Client: Hill Station Agency: Williams Murray Hamm WINNER McVitie's Jaffa Cakes faced a challenge: although it had undisputed sector leadership, it found itself being aped by its competition, which was using the same name...
WINNER Client: PZ Cussons International Agency: Frontline Research Consultancy COMMENDED Client: Heinz Agency: TNS WINNER PZ Cussons' antibacterial handwash range Carex, available in five variants, is the leading brand in its sector with a value share of 25%. However, while the brand scored...
Luminaries from the FMCG sector are invited to mix with their peers at a new two-day event set up...their industry peers and address the key issues in FMCG marketing today,' says Marketing editor Craig ...
There's no escaping technology. As employers we don't need staff to have a PhD in IT, but we do need a general awareness of technology. We're all committed to the technological revolution but we need people to staff it. It's vital to invest in technology training for our people. We need...
Four of the top 50 FMCG brands - Stella Artois, Carlsberg, Hardys and Carling - are alcohol brands ...
to TV ... yet our radio costs are about one-seventh those of TV.' The decision to promote an FMCG ...
Three UK marketing chiefs in a year tells a tale, as Heinz has failed to respond to own-label growth due to a risk-averse attitude to NPD.
Direct mail can increase sales of FMCG products by more than 20%, according to a Royal Mail study....%. 'This study provides solid statistics on the benefits of direct mail for FMCG brands to support their ...
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