to remove filtersDIRECT BRIEFS: Marketing Drive Worldwide London creats first agency management board
01 Nov 2001
group and Beverly Bagnall takes charge of FMCG Plus, a group comprising Wella, Jim Beam, Gillette ...
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Coke and Malboro lead billion-dollar global sales list
01 Nov 2001
each recording more than 15bn ( 10bn) in global sales. The list shows that 43 FMCG brands ...
Leo Burnett nabs gold Aerial for McDonald's
02 Nov 2001 | by IAN DARBY
& Partners for the Tango "conference" ad (FMCG), and Jon Elsom and Ken Sara at Delaney Lund Knox Warren ...
Britvic gives HHCL last chance on Tango brief
30 Nov 2001 | by CAMILLA PALMER
the account, HHCL is widely credited with some of the most memorable ads in the FMCG sector. The ...
OPINION: Do your research if you want to avoid bad senior appointments
08 Nov 2001 | by TONY SCOULLER, a director of Springpoint and RPM
needed a chief executive. His resume revealed the classic FMCG soft drinks marketing portfolio, but he ...
Unilever hands Zentropy digital job
01 Nov 2001 | by RAVI CHANDIRAMANI
the FMCG giant to develop a consistent approach and explore new opportunities on the internet and ...
DIRECT: Unilever appoints Grey Desire for Slim-Fast job
01 Nov 2001 | by MARK KLEINMAN
relaunch of its Slim-Fast dieting brand. The FMCG giant is keen to change the perception of ...
DIRECTWATCH: A monthly analysis of the direct marketing field
15 Nov 2001 | by AMBER KEY
month, although Honda enters the top 20 with 4.09m spent. FMCG dominates the top 20, including ...
OPINION: Cowen on ... Schweppes
02 Nov 2001 | by MATTHEW COWEN, matthew.cowen@haynet.com
pertinent to Schweppes tonic water - a FMCG product with a genuinely sophisticated image. The ...
OPINION: Marketing Society - Customer focus helps business through a slump
01 Nov 2001 | by ROY PIERCY, chief executive of Greymatter Marketing & Communications and a member of The Marketing Society
high street retailers and FMCG firms - were those that were truly focused on the needs of their ...
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