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The RAB Aerial Awards 2006: Best FMCG

24 Mar 2001

WINNER Title: Footballer Client: Ginsters Real Honest Food Agency: Bartle Bogle Hegarty Creative team: Steve Robertson, Justin Moore Creative directors: Marc Hatfield, Pete Bradley Media planner: Georgia Thomas Media agency: Starcom Motive Facilities house: Wave Sound engineer: Tony Rapaccioli Agency...

FMCG firms need to focus on category before brand

27 Sep 2001

FMCG firms including Nestle and Interbrew are working with management consultants Glendinning to ...

CAMPAIGNS: FMCG Launch - Persil product makes debut in space-age

03 Aug 2001 | by ALASTAIR RAY

Client: Lever Faberge PR Team: Cairns 100,000 Cairns & Associates was appointed to plan strategy for the launch of Persil Capsules, a pre-measured portion of washing liquid in soluble packaging. The capsules were a new format for the washing market and C&A also advised on overall brand...

NEW MEDIA: Web words - Creative thinking could bring FMCG ads to the rescue

15 Feb 2001

With many of last year s biggest-spending online advertisers either collapsing or entering into marketing hibernation, the big hope for internet ads in 2001 lies in FMCGs. The prevailing market view seems to be that those that spend megabucks on traditional media will finally wake up to the irresistible...

the success of FMCG brands, says Mary Cowlett

09 Aug 2001 | by MARY COWLETT

. For FMCG products, the principle that data comes before offer, timing, creative or response mechanic ...

in the success of this year's top ten FMCG launches

20 Dec 2001 | by ROBERT GRAY

the leading FMCG launches of the past 18 months (see table). But why have these launches worked ...

. FMCG stalwart Charlotte Rowe lines up a new political project for London

05 Jan 2001 | by GIDON FREEMAN

Charlotte Rowe is keen to dispel the notion that she is a fluffy PR luvvie. It takes some doing - she insists on a moment to don her pashmina before sitting for the PRWeek photographer - but, on balance, she carries it off.

UNILEVER A YEAR DOWN THE 'PATH': It has now been 12 months since the FMCG giant embarked on

22 Feb 2001 | by HARRIET MARSH

business was the latest stage of a fundamental shift in the FMCG giant s marketing strategy....business was the latest stage of a fundamental shift in the FMCG giant s marketing strategy. The review ...

affluent AB consumers mean in-flight magazines are an ideal publication for many FMCG clients, reports

16 Feb 2001 | by STEPHEN ARMSTRONG

The world of the in-flight magazine is a deceptive one. As the high-flying PR execs sit back in their seat and sip the complimentary champagne while flicking through the magazine in the seat back, it s hard to imagine the frantic restructuring that s going on in the complex corporate publishing world...

FIELD MARKETING: Launches gain an edge via FM - Field marketing gets launches to their target

15 Mar 2001 | by BELINDA GANNAWAY

With nine in ten new products failing, FMCG manufacturers must invent sophisticated ways of getting...With nine in ten new products failing, FMCG manufacturers must invent sophisticated ways of ...

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