12 Mar 1999
| by HARRIET GREEN
Procter s leading proponent of
functional ads based on the logical principles of product demonstration,
has gone touchy-feely. It s an awesome spectacle, a bit like watching
Star Trek s Mr Spock skip around the Starship Enterprise,
head-over-heels in love.
18 Mar 1999
| by KUMARAN RAMANATHAN, Recruitment Sales D
because they have not targeted their audience correctly? It makes sense
to research potential staff. FMCG.... FMCG brands wanting to target football
supporters would advertise on a billboard in a stadium ...
19 Mar 1999
| by ELEANOR TRICKETT
line-up for our brands .
The fmcg giant s roster now comprises Saatchi s below-the-line sister ...
05 Mar 1999
campaign for Lynx continues our efforts to define how the web can be used for FMCG brands.
Both FHM ...
05 Mar 1999
campaign for Lynx continues our efforts to define how the web can be used for FMCG brands.
Both FHM ...
04 Mar 1999
| by LISA CAMPBELL
appointing its first board-level sales and marketing
director.
It has hired veteran FMCG marketer ...
11 Mar 1999
| by ANNE-MARIE CRAWFORD
pounds
750m.
The sectors covered included FMCG, automotive and financial services.
...
11 Mar 1999
| by IAN CAMERON
in the FMCG sector, says: Every
brief we get is looking for someone aged 28-32 even though age is ...
05 Mar 1999
the web can be used for FMCG brands.
Both FHM and DoubleClick were extremely helpful in the ...
05 Mar 1999
the web can be used for FMCG brands.
Both FHM and DoubleClick were extremely helpful in the ...