Search results for "FMCG"

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ISSUE EMOTIVE ADVERTISING: FMCG giants fight war with emotions - The technically superior TV ad is

Procter s leading proponent of functional ads based on the logical principles of product demonstration, has gone touchy-feely. It s an awesome spectacle, a bit like watching Star Trek s Mr Spock skip around the Starship Enterprise, head-over-heels in love.

Careers: Comment

because they have not targeted their audience correctly? It makes sense to research potential staff. FMCG.... FMCG brands wanting to target football supporters would advertise on a billboard in a stadium ...

Evans Hunt Scott lands P&G tasks

line-up for our brands . The fmcg giant s roster now comprises Saatchi s below-the-line sister ...

Lynx targets FHM surfers in new campaign

campaign for Lynx continues our efforts to define how the web can be used for FMCG brands. Both FHM ...

Lynx targets FHM surfers in new campaign

campaign for Lynx continues our efforts to define how the web can be used for FMCG brands. Both FHM ...

Legoland rejigs team

appointing its first board-level sales and marketing director. It has hired veteran FMCG marketer ...

MEDIA: Clients oppose SAP

pounds 750m. The sectors covered included FMCG, automotive and financial services. ...

CAREERS: Firms shy from older applicants - Firms hiring young, dynamic staff may be missing out on the qualities older staff can bring - experience and loyalty. Now the government is trying to get employers to change their attitudes. Ian Cameron reports

in the FMCG sector, says: Every brief we get is looking for someone aged 28-32 even though age is ...

Increased ad spend during recession pays off, says new research

the web can be used for FMCG brands. Both FHM and DoubleClick were extremely helpful in the ...

Increased ad spend during recession pays off, says new research

the web can be used for FMCG brands. Both FHM and DoubleClick were extremely helpful in the ...

 

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