Search results for "FMCG"

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MEDIA: SPOTLIGHT ON: FMCG ADS IN MEN’S MAGAZINES; Is there a place for fmcg ads in

10 May 1996 | by ALASDAIR REID

and GQ. Could fmcg brands become a significant new source of revenue for this sector? Do men ...

THIS WEEK: Booksale revolution

16 May 1996

this week, which aims to market paperback publications in the same way as FMCG brands....Information this week, which aims to market paperback publications in the same way as FMCG brands ...

FIELD MARKETING: Playing the field

02 May 1996 | by ANDREW DICKINSON

innovative and fast-moving business. Historically, field marketers have worked for the major FMCG ...

CLOSE-UP: PERSPECTIVE; The problem with D&AD is what and who does not win

17 May 1996 | by STEFANO HATFIELD

Wonder silver for direction, you will not find a winner from the fmcg sector. Neither did the juries ...

NEWS: Golden Wonder in pounds 7m move to BBH

31 May 1996 | by HARRIET GREEN

Golden Wonder Crisps was the sole fmcg brand to win a silver Pencil at D Boothman commented ...

NEWS: Doner signs up Wigram as planning director

10 May 1996 | by JOHN TYLEE

Burnett and Davidson Pearce, where he worked on a range of fmcg brands including Krona margarine and ...

THIS WEEK: C-T pours pounds 4m into hybrid ale

09 May 1996 | by SHARON MARSHALL

development at C-T since February 1995 and is part of a shift at the drinks giant to apply FMCG marketing ...

ANALYSIS: Alliances set brand agenda

02 May 1996 | by JULIAN LEE

tough it out together. This week FMCG giant Procter Co-opetition - a hybrid of competition ...

ANALYSIS: Clients shift cash from ITV

09 May 1996 | by CONOR DIGNAM

retail, FMCG, financial and motoring clients. Their annual budgets range from more than pounds ...

EXHIBITIONS: Awards for a pounds 1 bn industry

16 May 1996

) * Best use of exhibition techniques (food, drink and fmcg) * Best use of exhibition techniques ...

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