Five ways in which technology is blurring the sponsorship model
29 Apr 2013 | by Nicola Kemp
challenges for us is how do we do a FIFA World Cup in a local way. We will demand more and more from these ...
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Qatar Airways launches agency review
22 May 2013 | by John Owens
, following FIFA s controversial decision to award the country the 2022 World Cup. In March, the airline ...
Work Club wins Adidas social media account
29 Apr 2013 | by James Swift
TBWA\Worldwide, won the pitch to handle Adidas s 2014 Fifa World Cup campaign, seeing off competition from Mother ...
Twitter does drive sales says Deloitte study
19 Apr 2013 | by Gordon MacMillan
than 500,000 mentions and engagement rates of around 29% for the launch of its top-selling 'Fifa 13 ...
Brand Manager of the Week: John Wilhelm, Air New Zealand
03 Apr 2013
event what would it be ? FIFA or Rugby World Cup Final match. What s your favourite bar and/ or ...
60-second summary: last week's PR news (25 March)
25 Mar 2013 | by Daniel Farey-Jones
SportAccord, the member body for sporting federations such as FIFA and the International Rugby Board ...
Qatar kicks off agency hunt to boost sporting credentials
20 Mar 2013 | by Alec Mattinson and John Owens
, as it builds up to hosting the 2022 FIFA World Cup. One source with knowledge of the process ...
Burson-Marsteller to handle SportAccord global comms
19 Mar 2013 | by Lynsey Barber
SportAccord, the member body for sporting federations such as FIFA and the International Rugby
Campaign Viral Chart: McIlroy and Woods battle in Nike Golf viral
18 Jan 2013 | by Ben Hall
, created by Iris Worldwide celebrates Messi, Fifa's Player of the Year 2012 . It has been shared more than ...
Things we like
17 Jan 2013
ine in 2010 and relations are now ramping up as many clients look to Brazil ahead of the 2014 Fifa ...
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