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UK football needs brand Beckham

24 May 2013 | by Adrian Bevington

football, charity and commercial work simultaneously. I sincerely hope he will be integrated into The FA ...

Arif Durrani: C4 heralds joined-up approach to BT Sport

09 May 2013 | by Arif Durrani

The deal includes sales around live Premier League games, as well as top-tier matches from the FA ...

Think BR: I'm a hater and I don't care

05 Dec 2012 | by Kim Jordan

. First, there s the concept of the underdog: SuBo, Wagner and every year s FA Cup are testament to the ...

CREATIVE STRATEGY: Cheering on Mars Bars and their worthy goal

24 Jan 2012 | by Simon S Kershaw

partnership with the FA, Mars plans to build more than 100 Just Play centres. Ultimately, they hope to recruit ...

Is nostalgia the lazy option for brands when it comes to marketing creative? The Marketing Society Forum

23 Nov 2011

ordering a copy of the 1973 FA Cup Final DVD for my daughter's Christmas present. Whether nostalgia is ...

On the campaign couch...with JB

03 Jun 2011 | by Jeremy Bullmore

abusive Tweets about both me and the agency. Should I act like the FA with a naughty footballer and order ...

Opinion: The Marketing Society Forum - Is it ever a good idea to showcase other brands within your marketing?

16 Mar 2011 | by Staff

conversations with consumers. Brand sponsorships - E.ON and the FA Cup, for instance - provide the ...

Ian Monk: England whingers remain in denial

08 Dec 2010 | by Ian Monk

loser. For this reason alone, a period of silent reflection from the FA and the bid team would be ...

Danny Rogers: Don't blame PR for World Cup failure

08 Dec 2010 | by Danny Rogers

about whether, or which, lobbying consultants were employed, but one thing is certain: the FA lacked ...

Opinion: The Marketing Society Forum - Has the England football team's brand been irrevocably tarnished?

18 Aug 2010 | by Staff

extended its involvement for 12 months, The FA needs to find new brand partners. The FA urgently needs a ...

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