Search results for "Experiential marketing"

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AGENCY 2002: Field Marketing Agency of the Year - FDS

12 Dec 2002

strides in the two years since it acquired GDS and other agencies to create an integrated experiential ...

DIRECT BRIEFS: Proximity London launches Proximity Events

17 Oct 2002

Proximity London is launching a division called Proximity Events to offer experiential marketing

Top 50 sales promotion agencies - part 2

11 Oct 2002

Field marketing Promotions are also being linked with experiential marketing, where the aim is ...

SALES PROMOTION LEAGUE TABLES: Top 50 Sales promotion agencies 2002

03 Oct 2002 | by ROBERT MCLUHAN

experiential marketing, where the aim is to give the consumer a direct contact with the brand. Many integrated ...

FIELD MARKETING LEAGUE TABLES: Evaluation is key to roadshow success - Agencies looking to win new business need to adopt effective tracking methods

22 Aug 2002

there is still a way to go. But some believe that the creativity unleashed by experiential marketing ...

FIELD MARKETING LEAGUE TABLES: Face to face with global consumers - Field marketing agencies are making an impact by exploiting opportunities abroad

22 Aug 2002

's experiential marketing business, and are planning a wider expansion next year. Pan-European activity ...

FIELD MARKETING LEAGUE TABLES: Staying on course in a slow economy - Field marketing has faced budget cuts and a drop in turnover, but has remained stable

22 Aug 2002

agency's effectiveness and maintaining its pre-eminence in experiential marketing. We realise that the ...

POWER 100: FMCG leads the marketing A-list as Unilever's Niall FitzGerald and Procter & Gamble's Chris de Lapuente fight off the challengers to retain their top spots

25 Jul 2002

. He is also a keen proponent of experiential marketing, and was responsible for the appearance of ...

BRAND HEALTH CHECK: Lego - Can Lego make its mark in a high-tech society?

18 Jul 2002 | by TANIA MASON

is a 150-acre, eight-hour, experiential marketing opportunity - don't miss it. Harry Potter and ...

TOP 50 CONSUMER PR: The rough ride - Mary Cowlett finds consumer agencies riding the waves of a tumultuous year

05 Jul 2002 | by MARY COWLETT

, investing more widely in experiential marketing. For example Burson-Marsteller worked with Jim Beam Brands ...

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