Festivities hone competitive edge
15 Aug 2012 | by Kim Benjamin
this summer. Despite this, a third of the agencies in this year's Marketing experiential marketing ...
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IPA Effectiveness Awards shortlist revealed
06 Sep 2012 | by Daniel Farey-Jones
Hollywood heist videos. The campaign blurred the lines between cinematic content, advertising, experiential ...
Think BR: Standing out from the branded crowd
31 Jul 2012 | by Paul Saville
experiential marketing. Enhancing the visitor experience rather than overtly selling is key. It s important ...
Renault switches focus with value-led Dacia launch
26 Jul 2012 | by Alex Brownsell
experiential marketing taking the product to shopping centres and high footfall areas. - Over-invest in ...
Coke to air debut ad-funded Olympic TV series
21 Jun 2012 | by Loulla-Mae Eleftheriou-Smith
experiential marketing, Coca-Cola Company, said: "'Beat TV' gives us another outlet to connect with young ...
Experiential Essays: Blazinstar Experiential - Integration is key
13 Jun 2012
advocate integrated experiential marketing, a methodology that seamlessly weaves the traditional channels ...
The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
experiential marketing involved. '(Brands have) become a lot more focused on creating a rich experience ...
Nissan's soaring sales: the strategy behind the success
19 Apr 2012 | by Alex Brownsell
paying tribute to its customer service and experiential marketing, Nissan GB marketing director Steve ...
M&C Saatchi Sport & Entertainment branches out
19 Apr 2012 | by Sara Luker
Entertainment's renewed global focus follows the news Havas Media acquired independent experiential marketing ...
Greggs 'taste rescue' by Gratterpalm
18 Apr 2012
The campaign involves a mix of above- and below-the-line advertising, social media, experiential ...
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