Search results for "Experiential marketing"

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Think BR: What does the new experiential marketing code mean for marketers?

10 Apr 2012 | by Jo Farmer

How will the new experiential marketing code be enforced and what happens if marketers don't comply

Industry bodies unite for experiential marketing code

28 Feb 2012 | by Gemma Charles

, chairman of the IPM, added: "Experiential Marketing is growing rapidly, and the CAP Code does not cover all ...

McDonald's turns to experiential marketing for wraps roll-out

21 Jun 2011 | by John Reynolds

McDonald's is branching out into experiential marketing to promote what it describes as its biggest

Experiential marketing: The pop-up phenomenon

26 Apr 2011 | by Nicola Clark

From Comme des Garcons to EA Games and Hendrick's Gin, pop-up shops are springing up on high streets across the country. Nicola Clark asks how brands can ensure the bubble doesn't burst.

Marketing's Experiential Marketing League Table 2009

13 Aug 2009 | by Robert McLuhan

This year, Marketing has introduced a separate league for experiential agencies, reflecting the transformation of consumer sampling into a sophisticated discipline of its own.

Recession forces brands to reconsider live events and experiential marketing

02 Jun 2009 | by Nicola Clark

LONDON - Brands are experimenting with virtual events, but face-to-face contact with consumers remains the key to successful experiential activity.

Why the Army sees the answer to its recruitment problem in experiential marketing

15 Apr 2009 | by Joe Thomas

turn, with its embrace of interactive and experiential marketing methods. This fresh approach is ...

Stephen Connor to head experiential marketing at Admedia

06 Feb 2009 | by Tristan O'Carroll

LONDON - Stephen Connor has been appointed head of experiential marketing at Admedia, the...responsible for expanding the experiential marketing side of the business. His appointment is the fifth key ...

Put some experience in experiential marketing

11 Jun 2007

and sassy... experiential marketing. The Guardian is suddenly writing articles on the power of this ...

LoewyBe relaunches as BEcause Experiential Marketing

02 Mar 2007 | by Jacquie Bowser

LONDON - Experiential marketing agency LoewyBe is to rebrand as BEcause Experiential Marketing from.... Licensing the LoewyBe name helped us grow into a major player in experiential marketing, but although we ...

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