Letter - ...but few agencies know China well
11 Aug 2006
the right advice: as good as it may be at running your campaign in Europe, the account director may
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Consistency comes with a single agency
23 Jun 2006
campaigns across Europe is becoming more important....management nightmares, duplicated efforts and poor results; the future is a one-stop Europe. Tom Burgess ...
Lewis: was its whale blog altruistic?
27 Jan 2006
brought to Lewis? Was it just PR for PR's sake? Gioconda Beekman, senior consultant, Peppercom Europe ...
My Best Hire
01 Dec 2006
'In 2001 I was head of PR for Fox Kids Europe and looking for press officers. Lynne-Mei bypassed ...
My Best Hire - Stephanie MacLeod
24 Nov 2006
by most bars in London and a select few in Europe. 'Steph was always highly rated (and liked) by ...
My best hire
18 Aug 2006
Europe, Asia and South Africa at SEI Investments, and in months was promoted to global marketing chief ...
Opinion: Ford's green effort fails to cut through
17 Aug 2006 | by Mark Waugh
and (in Europe) Renault neither need nor execute such campaigns. Second, the project confirms that ...
Opinion: 2006: a year of mixed fortunes
06 Dec 2006 | by Anthony Hilton
in eastern Europe, the former Soviet Union and, to a lesser extent, South America and Asia - that ...
Opinion: Tabloid prey need PROs as much as lawyers
05 Oct 2006 | by Ian Monk
broadsheets, and magazines - all of which operate in arguably the least-regulated environment in Europe. TV ...
Anthony Hilton: How Boots swayed sceptical journos
03 Aug 2006 | by Anthony Hilton
mainland Europe, where it was a major supplier to the Continent's numerous independent pharmacies ...
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