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Brand Royalty - an excerpt from Matt Haig's latest book

18 Nov 2004 | by Matt Haig

different that Mercedes-Benz started running advertisements for it months in advance in Europe, to get ...

West Europe Quarterly Review, Q3 2004

16 Nov 2004

Western Europe's soft drinks market saw a slowdown in 2004, according to leading beverage industry...In stark contrast to summer 2003 when West Europe generally sweltered under a tropical sun ...

Brand maturation

05 Nov 2004 | by Bret Kinsella and Joseph Benson

. During his career Bret has served clients in the US, Latin America and Europe such as General Motors ...

Are brands a force for good?

01 Nov 2004 | by John Noble, British Brands Group

, chief economist of Britain in Europe believes, far from giving companies power over consumers, brands ...

Will the pensions crisis effect consumer marketing?

19 Oct 2004 | by Dick Stroud

years time is too horrible to consider. With differing degrees of severity the rest of Europe, Japan ...

Brand momentum: speed can kill

01 Jul 2004 | by Bret Kinsella and Joseph Benson

. Bret has served clients in the United States, Latin America and Europe in industries such as consumer ...

Agenda of a shareholder activist

25 Mar 2004 | by The McKinsey Quarterly

Fund managers should be good owners, not just traders, believes the head of Europe's leading...In the wake of recent corporate scandals, large shareholders in the United States and Europe are ...

 

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