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Shoppers get back to basics

reducing the frequency of purchase. It s a trend we can see across the whole of Europe. In the first ...

The Ryder Cup goes global

Away from the partisan supporters in Europe and the US, the Ryder Cup is attracting attention...to be more likely to support Europe than the US. The US, however, had more support in India ...

Demand for free services creates opportunity for brands

MySpace in Europe, an Xbox 360 deal with MSN Live Messenger in France and Microsoft s placement of ...

Sports fans move to interactive media says EIAA

Report, the latest in the EIAA Mediascope Europe series, shows just how much sport affects media ...

European broadband continues to grow

Frost Sullivan - Broadband Market in Europe . The report finds that the markets earned revenues of ...

Multi-platform distribution and revenue diversification will be crucial for broadcasters in 2008

, will grow in both the US and Western Europe There were around 149.5 million households subscribing ...

Informa predicts mobile social networking revenues to hit US$52bn by 2012

the report. The US, the Nordic countries and Western Europe are experiencing high growth and other ...

Online ad spend: 2005 online advertising spend rockets towards £1.4 billion

PwC since 1997 to survey the value of the online advertising market. PwC has run projects in Europe ...

Online ad spend: Internet advertising nears £1 Billion for the first six months of 2006

advertising market. PwC has run projects in Europe and North America to assess the size of the interactive ...

Banks, brands, mergers and acquisitions

brand strategy have been published in North America, Europe, Turkey, India, South Africa, New Zealand ...

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