Search results for "Europe"

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There are no global brands...

20 Nov 2002

, "tend to set a high value on Western provenance for many branded goods. Europe tends to set less store ...

Superbrands case studies: Kellogg's Corn Flakes

25 Oct 2002

UK is the largest consumer of cereals in Europe. In 1999, the market was valued at £944 million. Per ...

Generating buzz about brands

30 Sep 2002

than forecast. The goodwill for Ikea is immeasurable. A massive manhunt across Europe using multiple ...

The Media Barons - John Perriss

27 Sep 2002

the nuances of Europe's many different advertising and business cultures. Far from it. Back in the 80s ...

THE MEDIA BARONS: Doug Flynn

20 Sep 2002 | by Claire Beale,

day. Aegis is the holding company for Carat, Europe's biggest media buying outfit, sixth in the ...

Superbrands case studies: Taylor Nelson Sofres

13 Sep 2002

Europe, the Americas and Asia Pacific. It operates across 80 markets and counts most major multi-national ...

Marketing after September 11

11 Sep 2002

attack and cut routes. Passenger numbers between Europe and the US remain down by around 13%. The ...

Superbrands case studies: Burson-Marsteller

06 Sep 2002

as the flagship office for Europe. Achievements During its history, and across its ...

Superbrands case studies: Carat

30 Aug 2002

basis Carat employs 3,000 people and has billings of $11bn (£7bn), across 100 offices. In Europe, as in ...

UK, don't do it

27 Aug 2002

unless it's been tested first, so I took my idea to Europe. Pitching it there for the last few months ...

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