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Direct Agency of the Year: OgilvyOne

13 Dec 2012

head of Europe, the Middle East and Africa led to a reshuffle of the management team in May. The ...

Boots' Elizabeth Fagan on juggling a change in creative strategy for Christmas

07 Dec 2012 | by Matthew Chapman

winter to the US and Europe.' Passions : 'I'm a Celtic supporter and studied in Glasgow ...

Sales promotion: beyond the zero-sum game of deep price cuts

19 Oct 2012 | by Stuart Derrick

ONLINE No wonder, then, that price cuts are a favoured marketing tool, with the UK Europe's most ...

TfL's Chris Macleod on marketing's battle against Olympic gridlock

03 Feb 2012 | by Gemma Charles

, McCann Erickson (2002-2003) Marketing director, Papa John's Europe, then various consulting roles ...

How to join the social club

28 Nov 2011 | by Melanie May

started measuring social media in 2005 and claims it was the first vehicle-rental company in Europe to ...

Power 100: 100 to 50

17 May 2011 | by Nicola Clark

of its popular 'Impossible dream' ad, by Wieden Kennedy, which ran across Europe for the first time ...

Vouchers and gift cards: All in the experience

11 Mar 2011 | by Nicola Clark

Europe, points to government-funded research showing that ill-health costs British businesses 100bn a ...

Road to Recovery Client Q&As: Emma Harris, sales & marketing director, Eurostar

12 Jul 2010 | by Noelle McElhatton

fire. As the travel brand looks to stretch its reach across Europe, Emma Harris has refined its

Sports marketing: It's all in the name

16 Jun 2010 | by Christian Sylt

Europe, but initially these were mainly ad hoc affairs, comprising a mix of cash and benefits. However ...

Media Week Essay - Direct Marketing

09 Dec 2008 | by Antony Miller

stimulate popular interest in the arts. The movement profoundly affected cultural life across Europe and ...

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